Recently, Titleist released its new golf ball. The brand has always enjoyed a high reputation in the field of golf equipment. The new ball has made many innovations in design and uses a new combination of materials to optimize the ball’s flight trajectory and spin performance. Through advanced aerodynamic research, the surface texture of the ball has been carefully designed to effectively reduce air resistance and improve flight stability. During the research and development process, Titleist conducted a lot of tests and invited many professional players to participate in the trial. Player feedback shows that the new ball can provide better power transmission when hitting the ball from a long distance, and can accurately feedback the feel on short shots and around the green. It is expected to change players’ hitting strategies and lead a new round of innovative changes in the golf ball manufacturing industry.